Contents tagged with social media
By Clare Hawkins, M.D., M.Sc.
TAFP President, 2013-2014
Electronic opportunities to connect with friends, family, and colleagues abound. I can communicate very quickly with people I know and people I don’t know. I can broadcast ideas by blogging and I can post photos or see others’ photos in many ways. This is both exciting and frightening. Who am I reaching? Who knows these details about me?
As a family physician most of my contact is with individual patients or their families, essentially one on one. Therefore these new opportunities are not familiar to my normal social intercourse. I’m so used to confidentiality and preserving my professional image that in my middle age, I find myself uncomfortable reaching out.more
While visiting Dr. Justin Bartos, this year’s TAFP Physician of the Year, we convinced the North Richland Hills doc to join the family medicine revolution (#FMRevolution) and create a Twitter handle (@jbartos3). We are proud to say that our very own TAFP President, Troy Fiesinger, M.D., maintains his own blog (http://texasfamilydoc.wordpress.com) and is very active on Twitter (@TroyTxFamilyDoc). The Academy, of course, is also lively across multiple social media platforms including Twitter (@TXFamilyDocs), Facebook, and LinkedIn.
While it may seem as though I’m speaking in code, it’s actually just the language of the technologically advanced 21st century. Get used to these hashtags, handles, links, and profiles, because they are here for the long haul. But what can social media do for health care and doctors like yourself, you ask? Simply put, it makes things that you already do easier, digitally. In fact, Medscape reports that one in four physicians already uses social media on a daily basis.
Websites like the aforementioned ones allow you to network with other physicians, connect with patients, follow medical organizations, and stay up to date on just about any kind of news. The Medscape study also found that primary care physicians are usually motivated to use social media as a way to connect with peers and be influenced by them. The Academy uses social media to spread news to our members, keep in contact with similar organizations and people relevant to health care and the state of Texas, and network with like-minded people.more
On the eve of a recent photo shoot, I walked through my usual pre-shoot routine. Charge the battery. Empty the memory cards. Clean the lens. Load up the camera bag. A series of steps I’ve done so many times I could now complete successfully in my sleep. This shoot would be different, however. The following morning I would be shooting my first set of images for TAFP’s Texas Family Physician, a magazine I’m sure you are all aware of.
I took over Kate’s reins as your communications specialist early in October (no worries though, she’s still around!) and have been nothing but excited about working for TAFP. She spent a few weeks teaching me much of what she knows and I feel fortunate to have her as a mentor in the position.
Born and raised in the panhandle (mostly Lubbock), I ventured south to get my photojournalism degree from UT Austin. I’ve been here in Austin for over six years now, and am a true Texan at heart. I’ve worked as a freelance photographer for about that long as well, shooting everything from babies and families to editorial images.more
Celebrating the one-year anniversary of the Texas Family Docs blog (give or take a few days), gives us the opportunity to reflect on how we’re doing and give you, our members, a preview of what’s to come.
We launched on Jan. 10, 2011, with a goal to increase our connection with you and to encourage more interaction in the “post-health-reform era of rapid changes to the practice of medicine.” And we promised to share insights beyond our traditional news coverage on the issues you care about the most.
Like TAFP on Facebook for frequent updates on the Academy’s happenings, articles you might find interesting, and to see conference photos.
Follow @TXFamilyDocs and #TAFP on Twitter to … more
Report from TAFP’s 2011 Annual Session & Scientific Assembly
Plus, view a series of photos from the conference
More than 450 physicians joined TAFP staff and leaders to … more
This Annual Session ushered in a new era of communication, and we asked members to interact with us, their fellow attendees, and their colleagues from around the state and country. Now that the dust has settled on a busy conference filled with CME, business meetings, and special events, we want to encourage you to continue the commentary.
So … what did you think? How were our posts/pictures/tweets? What can we do to improve our communication and interaction with you? And, in a very simple sense, what did you like or not like about our effort (so we can be better next time)?
As a recap, the total effort centered around the Annual Session Social Media Portal – http://tafp11.txfamilydocs.org/ – a page within our TXFamilyDocs.org blog. We had an ASSA Flickr stream updated nightly, as well as a daily news wrap. Staff tweeted more frequently than posting on Facebook, but that goes along with the urgency of the platforms.more
Maybe I’m biased, but Saturday is my favorite day of Annual Session! The morning started on the business side with the meeting of the TAFP Board of Directors and on the education side with the CME breakfast kicking off another full day of lectures.
The Business and Awards Lunch is where the Academy hands out top honors to outstanding family physicians and family medicine supporters. Dr. Tom Mueller of Columbus received the 2011 Family Physician of the Year Award. Glowing words from patients aside, his reflections on the important role of family physicians in caring for the community were amplified by his family’s commitment to the profession – at least five Muellers are also decorated family physicians.
During the second part of the lunch, we inducted our 2011-2012 officers. Incoming President Dr. Balkcom talked about the need to stand up for family medicine and its central role in health care.more
Friday kicked off with the grand opening of the Exhibit Hall. More than 60 exhibitors from all facets of the health care industry staffed booths, ready to reach out to the family physicians of Texas. From Texas Medical Liability Trust to e-MDs to PedsPal, each vendor had a unique appeal to medical practice.
The big opening event coincided with the breakfast, featuring the TAFP Foundation board members greeted attendees and spoke about the group’s important philanthropic work. The Foundation is also offering 15-minute chair massages in the Hall; attendees have one more day to take advantage this perk, with proceeds benefiting the Foundation.
Also in the hall were the research poster displays, which brought medical students, family medicine residents, and family physicians from across the state to show off their latest findings. The grand winner was resident Richel Avery, M.D., of UTHSCSA, “Residents’ Knowledge, Attitudes and Behaviors in Colon Cancer Prevention: Findings from a Residency Training Project.”more
All hands were on deck for this busy Thursday. A note on how it all fits together, “Annual Session” refers to the business portion while the “Scientific Assembly” refers to the continuing medical education portion.
Both were in full swing today with Day 2 of the NPI workshop, the start of general session CME, and TAFP members meeting throughout the day in a dozen different policy-making groups.
One CME seminar to highlight is “Financial Realities for the Physician Manager,” with top Academy business minds Dr. Robert Youens of Weimar, Dr. Doug Curran of Athens, and Dr. Stephen Benold of Georgetown. Both Dr. Youens and Dr. Curran run very successful family medicine practices in rural areas, and Dr. Benold spends part of his time as a financial advisor. The idea for this seminar actually began with our August 2010 Strategic Planning meeting: TAFP members wanted more training as an increasing number of physicians are taking a larger role in the business side of medicine. Whether running a solo practice or joining a large hospital group, this seminar taught attendees the basics of business—addressing the difference between benchmarking and profit, the bottleneck concept, and the importance of efficiency.more